Privacy Policy

Last updated: March 2025

Company

  • Gu1 (Gueno USA LLC), EIN 38-4194877
  • 2055 Limestone Rd STE 200-C, Wilmington, DE 19808, USA

What data we collect

  • Customer PII (names, contact details, identification documents)
  • KYC/AML/KYT records and compliance documentation
  • Financial transaction data processed through our platform
  • Employee data where we act as data processor for our clients

Legal basis for processing

  • GDPR Article 6 (contract, legal obligation, legitimate interests, consent where required)
  • LGPD (Brazil) — legal basis for processing in Brazil
  • Contractual obligations with financial institutions in Latin America
  • Compliance with applicable anti‑money laundering and sanctions regulations

Your rights

  • Access: request a copy of your personal data
  • Rectification: request correction of inaccurate data
  • Erasure: request deletion of your data, subject to legal retention requirements
  • Portability: receive your data in a structured, machine-readable format
  • Objection: object to processing based on legitimate interests or for direct marketing

Data retention

  • KYC/AML/KYT and transaction data: as required by applicable law and our contracts with financial institutions (typically 5–10 years).
  • Marketing and contact data: until you withdraw consent or request deletion.
  • Support and correspondence: as needed to resolve requests and comply with legal obligations.

International transfers

  • Data is stored and processed in the United States (e.g., Render, Oregon).
  • We ensure appropriate safeguards (e.g., standard contractual clauses, adequacy decisions where applicable) for transfers from the EEA, UK, Brazil, or other regions as required by law.

Contact

  • For privacy requests or questions: support@gu1.ai
  • We will respond within the timeframe required by applicable law (e.g., 30 days under many regulations).

Data request

Submit a request to delete, export, or correct your data.